Job Summary

The Director of eCommerce will spearhead initiatives to scale the e-commerce vertical, drive
revenue, and enhance customer experience across the platform. This role requires a data-driven,
customer focused leader with a deep understanding of the fintech and e-commerce ecosystems.
The role requires drive brand awareness in the markets we operate in, whilst facilitating increased
user penetration in the region. Experience in interpreting consumer trends, audience and data
insights and translating into relevant Ecommerce campaigns.

This position will lead YOUGotaGift e-marketing strategy, communications, brand management as
well as event planning and coordinating and liaising with both internal and external stakeholders in
implementing brand awareness and communication plan.

Key Responsibilities

• Strategic Growth Leadership
  Develop and execute a comprehensive e-commerce growth strategy for UAE and KSA.
  Identify growth opportunities across B2C and B2B segments, ensuring scalability and
  profitability.
  Collaborate with cross-functional teams (product, marketing, engineering) to align growth
  strategies.
  Set, monitor, and report on Marketing Department goals & metrics.
• Customer Acquisition and Retention
  Lead customer acquisition campaigns across paid, organic, and affiliate channels.
  Implement loyalty programs to boost retention and repeat purchase rates.
  Leverage data insights to refine targeting and segmentation strategies.
• Data-Driven Decision Making
  Establish KPIs and dashboards to track and report on e-commerce performance.
  Analyze data to inform growth strategies, identifying trends, opportunities, and areas for
  improvement.
• Team Leadership
  Build and manage a high-performing e-commerce growth team.
  Foster a culture of innovation, collaboration, and continuous learning.
  Coordinate sales and marketing efforts to boost brand awareness and the optimal marketing
  output.
• Budgeting
  Prepare and manage monthly, quarterly, and annual budgets for the Marketing Department
  according to priorities and ROI.
  Identify opportunities to reach new market segments and expand market share.

Requirements

• A minimum of 8 years of experience in Gift Card processing, payment systems, or a related field.
• Proven experience in product management and leadership roles including Team Management.
• Strong knowledge of the latest payment trends and industry regulations.
• Excellent analytical and problem-solving skills.
• Outstanding communication and presentation skills.
• Ability to work collaboratively in a dynamic, cross-functional environment.

Employment Details

• Employment Type: Full time
• Location: UAE
• Reporting to: CEO

YOUGotaGift is the leading Digital Gift Card Company in the MENA. Our digital gifting platform is used by individuals and businesses to celebrate, reward, motivate and show appreciation to friends, loved ones, employees, customers, and business partners. Our business solution has also been adopted by major customer loyalty programs across leading telcos, banks, airlines delivering unparalleled choice of rewards, a memorable customer service experience, and best-in-class technology tailored to partner needs. With more than 700 partner brands directly integrated in entertainment, retail, home improvement and dozens of other categories, YOUGotaGift delivers its eGift Cards by email, SMS and through digital channels including its website (www.YOUGotaGift.com), mobile apps on iOS and Android, APIs, and other enterprise solutions. It has also developed the region’s first multi-brand eGift Card – the HappyYOU Card – that offers a freedom of choice for its users. Major corporates and government institutions have integrated their end-to-end digital incentives solutions with YOUGotaGift to engage their employees and customers on digital rewards. With strategic operations in KSA, UAE, Qatar, Kuwait, Bahrain, Oman and Egypt, YOUGotaGift is a market leader in MENA and is poised for an accelerated growth in eGift Card adoption with its rebranding – backed by innovation, the best-in-class technology, a highly experienced team with extensive domain experience, and friendly and solutions-focused customer support.