Insights: Digital Gift Cards Driving Cross-Border Gifting in the Middle East

Our eCommerce data showed a growing trend in cross-border gifting from across the globe towards the Middle East. Additionally, we’ve also witnessed the rise in recent seasonal data during the Eid al-Adha period in the UAE and KSA. With these findings, we decided to conduct an in-depth analysis into our internal transactional data to discover the evolving patterns and behaviors surrounding cross-border digital gifting in the Middle East. 

Below are some facts and insights we’ve collected through the analyses which display the ever-changing trends and behaviors of cross-border gifting towards the Middle East.

The information below is the result of internal transactional data in the last 12 months.

Total Number of Countries Gifting to UAE & KSA

According to our data, it appears that 140 countries have been digitally gifting to the UAE, while 76 countries are gifting towards the KSA.

Top Countries Gifting to UAE & KSA

The top 4 gift contributors of the UAE come from the UK, United States, Saudi Arabia and India. As for the KSA, the UAE, Kuwait, United States and India are the top 4 digital gifting countries.

Top Personal and Seasonal Occasions in UAE & KSA

In regards to the most gifted personal occasions, Birthdays and giving Thanks appear to be the most important/popular for both the UAE and KSA. As for the peak seasonal occasions, Christmas (end of year) gifting is the most popular for the UAE, while KSA celebrates its peak seasonal gifting with Eid al-Fitr and Eid al-Adha.

Top Categories for UAE & KSA

In both the UAE and KSA, Hypermarkets and Online Stores remain as the top categories. Malls and Games are more popular in the UAE, while Fashion in the KSA are the preferred category of choice.

Preferred Gift Card of UAE & KSA

The HappyYOU Card is the preferred gift of choice across the UAE and KSA, due to the fact that it’s one card that provides 700+ brands of choice across the region.

Leave a comment

Ready To Drive Your Business Results?

We’ll work with you to implement the best strategy that suits your business needs.


© 2024 Ltd. All Rights Reserved.