How Gift Cards Are Reshaping the Loyalty Program Landscape 

As you may know, gift cards have become a popular form of currency in today’s consumer landscape, but they aren’t just limited to special occasions and family gifting. They have also emerged as powerful payment methods for businesses to drive customer engagement, reward employees, special payouts and are reshaping the loyalty program landscape as a whole.  The customer journey for…

An Introduction to Customer Rewards

  What are customer rewards campaigns? In the past few years, companies have realized the importance of rewarding customers and distributors. These reward programs give customers benefits and incentives, like gift cards, for doing things such as making repeat purchases or referring their loved ones to the business. Gift cards are especially powerful as a reward because they give customers…

5 Employee Reward Trends & Behaviors to Watch For!

This infographic explores five reward trends and behaviors that organizations should monitor to meet employee needs. These trends offer innovative ways to improve productivity and loyalty while fostering a positive work culture. Here’s what to look for:

Insights: Digital Gift Cards Driving Cross-Border Gifting in the Middle East

Our eCommerce data showed a growing trend in cross-border gifting from across the globe towards the Middle East. Additionally, we’ve also witnessed the rise in recent seasonal data during the Eid al-Adha period in the UAE and KSA. With these findings, we decided to conduct an in-depth analysis into our internal transactional data to discover the evolving patterns and behaviors…

Why Gift Cards Are a Game-Changer for Your Brand

Gift Cards are popular, in fact, the gift card industry is set to reach USD 1.4 trillion globally and USD 6 billion regionally by 2026. Having said that, it’s important to note down the benefits that a gift card program can bring to your business. Let’s jump right in. So what is a gift card program? Essentially, a gift card…

Gifting Reimagined: A Whole New Experience

We’re thrilled to announce an exciting new look to our digital marketplace! We’re bringing you a completely reimagined experience that will take your gifting to a whole new level. With a sleek new design and modern navigation, our website and mobile app will allow you to easily shop our wide catalog of brands, personalize with images, stickers, themes, and checkout…

Giving During the Holy Month of Ramadan

Ramadan is a holy month of spiritual reflection, self-improvement, and increased devotion for people around the world. One of the core principles of Ramadan is giving to those in need. They are encouraged to give generously during this month, not only as an act of charity but also as a means of expressing gratitude. Giving during Ramadan is a virtuous…

The Evolution of Gift Cards

When it comes to gift cards, we’ve come a long way. The journey begins as far as ancient history and only gets more advanced as time goes on. From simple gift exchanges to an entire form of currency, gift cards have taken on many forms. Here’s a brief (but comprehensive) look at the way gift cards began, how they are…

Year in Review: 2022

YOÜ2022: A Year in Review

As the new year rolls in, it’s important to look back to reflect on the success, achievements and shortcomings of 2022. It’s been a huge year for us, and we hope the coming year brings even more opportunities for a bigger and better product and experience for our customers.